Effective Date: January 1st, 2026

Who We Are

This website is operated by Frequency Wines (“we,” “our,” or “us”).
Our website address is: https://frequencywines.com

If you have questions about this Privacy Policy or your personal information, please contact:

Frequency Wines
804 Anacapa Street, Santa Barbara, CA 93101
(805) 770-3069
info@frequencywines.com

This website is intended for individuals 21 years of age or older.

What Personal Data We Collect and Why We Collect It

We collect personal information to process wine sales, manage wine club memberships, respond to private inquiries, fulfill reservations, and operate our website.

1. Information You Provide Directly

You may provide:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Date of birth (for age verification)
  • Account login credentials
  • Private event details
  • SMS marketing consent
  • Wine club subscription details

We collect this information to:

  • Process orders
  • Fulfill wine shipments
  • Manage wine club memberships
  • Respond to private event inquiries
  • Confirm reservations
  • Provide customer support
  • Send marketing communications (with consent)

Ecommerce & Wine Club Subscriptions

Online wine sales and wine club memberships are processed through
Commerce7.

Commerce7 processes payment transactions and recurring subscription charges. We do not store full credit card numbers on our servers.

Wine club memberships may include recurring billing. Members may cancel or modify their membership online or by contacting the winery.

Reservations

Reservations are processed through
Tock.

Reservation information is subject to Tock’s privacy practices.

Contact Forms & Private Event Inquiries

We use the Gravity Forms plugin on our WordPress website to collect private reservation and private party inquiries.

When a form is submitted, the information is:

  • Stored in our website database
  • Sent to us via email notification

We retain form submissions indefinitely unless a user requests deletion.

We do not use inquiry submissions for marketing purposes unless you separately opt in.

SMS Marketing

If you opt in to receive SMS communications, your information may be processed through:

  • RedChirp
  • Klaviyo

You may opt out at any time by following unsubscribe instructions in the message.

For more information about our SMS Terms & Conditions, please view our policies at: frequencywines.com/sms-terms-and-conditions/

Cookies

We use cookies and similar technologies to:

  • Maintain login sessions
  • Enable ecommerce functionality
  • Prevent repeat pop-ups
  • Improve website performance
  • Measure advertising effectiveness

Cookies may be set by our website and third-party services.

You can adjust your browser settings to refuse cookies. Some features may not function properly if cookies are disabled.

Analytics

We use Google Tag Manager to deploy tracking tools including:

  • Google Analytics
  • Meta Pixel

These services may collect:

  • IP address
  • Device information
  • Browser type
  • Pages visited
  • Referral data
  • Interaction behavior

This data helps us analyze website performance and marketing effectiveness.

You may opt out of Google Analytics by using Google’s browser opt-out tools.

Google reCAPTCHA

We use
Google reCAPTCHA
to protect website forms from spam and abuse.

reCAPTCHA may collect device and usage data in accordance with Google’s Privacy Policy.

Who We Share Your Data With

We do not sell personal information.

We may share information with service providers necessary to operate our business, including:

  • Commerce7 (ecommerce processing)
  • Tock (reservations)
  • Klaviyo and RedChirp (marketing communications)
  • Google (analytics and reCAPTCHA)
  • Meta (advertising analytics)

Each provider processes information according to its own privacy policy.

How Long We Retain Your Data

We retain:

  • Order and transaction records as required for tax and accounting purposes
  • Wine club membership information while active and as required for business records
  • Gravity Forms submissions indefinitely unless deletion is requested
  • Analytics data as determined by our analytics settings

You may request deletion of your personal information, subject to legal and operational requirements.

What Rights You Have Over Your Data

If you have submitted personal information through this site, you may:

  • Request a copy of your personal data
  • Request correction of inaccurate information
  • Request deletion of your data

California residents may have additional rights under the California Consumer Privacy Act (CCPA).

To exercise these rights, contact us at the information listed above.

Where Your Data Is Sent

Your information may be processed by third-party service providers located in the United States or other jurisdictions where those providers operate.

By using this site, you acknowledge that your information may be transferred and processed outside your state or country of residence.

How We Protect Your Data

We implement reasonable administrative, technical, and physical safeguards, including:

  • Secure hosting environments
  • SSL encryption
  • Restricted administrative access
  • Use of reputable third-party processors

No method of transmission over the Internet is completely secure.

What Data Breach Procedures We Have in Place

In the event of a data breach affecting personal information, we will:

  • Investigate the incident
  • Take appropriate corrective action
  • Provide notifications as required by applicable law

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.